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Are You an Influencer? Am I an Influencer?

I read about the term “influencer” daily. I probably use the term at least once a day myself. But who is an influencer in 2011 and what does it mean for our traditional and non-traditional PR practice...

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How SEO is Quickly Becoming a Communications Function

Why would a marketing communications firm have SEO capabilities? We get that question from time to time, and the simple answer has been, “Our clients put solid resources behind having us develop rich...

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Facebook Algorithm Changes and a SXSW Preview

It’s one of our favorite weeks of the year: South by Southwest Interactive (SXSWi) week! We’re very excited to be sending Jon Woods and Adrienne Schafer down to Austin to check out and report back on...

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Never Fear: Social Media is on the Rise

We’re a quarter of the way through 2018 and it’s time for some trend spotting. Despite a rocky start to the year including some troubling news about privacy on social media, new research shows that...

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Summertime and the Living’s Easy

It’s already mid-June and the GroundFloor Media and CenterTable teams are staying busy with client work, walks in the sunshine and bubbly kombucha breaks from our office tap. Today we’re diving into...

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