Are You an Influencer? Am I an Influencer?
I read about the term “influencer” daily. I probably use the term at least once a day myself. But who is an influencer in 2011 and what does it mean for our traditional and non-traditional PR practice...
View ArticleHow SEO is Quickly Becoming a Communications Function
Why would a marketing communications firm have SEO capabilities? We get that question from time to time, and the simple answer has been, “Our clients put solid resources behind having us develop rich...
View ArticleFacebook Algorithm Changes and a SXSW Preview
It’s one of our favorite weeks of the year: South by Southwest Interactive (SXSWi) week! We’re very excited to be sending Jon Woods and Adrienne Schafer down to Austin to check out and report back on...
View ArticleNever Fear: Social Media is on the Rise
We’re a quarter of the way through 2018 and it’s time for some trend spotting. Despite a rocky start to the year including some troubling news about privacy on social media, new research shows that...
View ArticleSummertime and the Living’s Easy
It’s already mid-June and the GroundFloor Media and CenterTable teams are staying busy with client work, walks in the sunshine and bubbly kombucha breaks from our office tap. Today we’re diving into...
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